Why Do I Need Mailivery?
Benefits of using Mailivery mailbox warmup tool.
Lauren Gilbert
Last Update één jaar geleden
Why do you need Mailivery?
The short answer...
We help your emails reach the inbox by improving your sender reputation.
How? By having sales conversations in your inbox with real mailboxes that are part of our network of users.
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Now for the longer version..
Mailivery is a peer-to-peer warmup platform that helps you establish and maintain a solid sender reputation by mimicking organic email sending patterns. A good sender reputation ensures your emails consistently reach the inbox, instead of being filtered as spam or promotions.
- Read more: What exactly is Mailivery doing?
If you are a sales person or if you send a lot of emails to other people you need Mailivery to:
- Increase your sender reputation so more of your emails land in the inbox, not in the promotions or spam folder.
- Increase the average response rate to all of your emails to symbolize to spam filters that your mailbox acts normally, and not like a sales mailbox.
- Keep your mailbox warm by having constant mailbox interactions in your account and thus, not losing trust by spam filters.
While email warmup should be a universal practice for all email marketers, it’s absolutely crucial if you fall under the following situations:
New Mailbox/Domain Senders: Internet Service Providers (ISPs) closely monitor new senders for any spammy behaviors, making warmup essential.
Switching Email Service Providers (ESPs): Changing your mailbox or domain causes your sender reputation to be ‘reset’, necessitating warmup.
Increasing Email Volume: Any major deviation from your normal sending pattern, whether consistent or inconsistent, can trigger spam filters and require warmup.
Low Engagement Senders: Warmup can help offset any negative campaign performance and rebuild your reputation back up to a “natural” state through positive interactions.
Through Mailivery's organic warmup process, you can seamlessly build and maintain a positive sender reputation for peak performance throughout your campaigns.
Remember: Mailbox warmup is an on-going process, not a one time event.